How to Register a Trademark for Tiles and Marble Under Class 19
In India’s booming construction and home décor industry, tiles and marble brands have emerged as some of the most recognized and trusted names. Whether you’re a manufacturer, wholesaler, or retailer of ceramic tiles, granite slabs, or marble products, protecting your brand identity is crucial in today’s competitive market.
One of the most effective ways to protect your brand is through trademark registration—specifically under Trademark Class 19, which covers non-metallic building materials including tiles, marble, granite, and similar products.
But can you trademark a tiles or marble brand in India? What class should you use? What are the benefits and legal protection you get? This blog will answer all these questions in detail.
✅ What Is Trademark Class 19?
Trademark Class 19 is a part of the Nice Classification System, which categorizes goods and services into 45 distinct classes. Class 19 covers non-metallic materials used in construction and building industries.
🔍 Examples of Products in Class 19:
- Ceramic tiles for flooring and walls
- Marble slabs and blocks
- Granite, sandstone, limestone
- Bricks, cement, plaster, concrete
- Roofing materials (non-metallic)
- Plywood and fiberboard
- Glass used in buildings
- Bitumen and asphalt
If your brand deals in any tiles, marble, or related products, Class 19 is the correct category to protect your trademark.
🧱 Can Tiles and Marble Brands Be Trademarked?
Yes, tiles and marble brands can absolutely be trademarked under Class 19 in India.
Whether you:
- Manufacture ceramic or vitrified tiles
- Sell marble or granite for interiors and architecture
- Export stone slabs under your brand
- Offer designer tiles under your own label
You are eligible to apply for trademark protection under Class 19.
🎯 Trademark Protects:
- Your brand name
- Your logo
- Your tagline
- Your packaging design
- Even distinctive color schemes or patterns
As long as your brand is distinctive and not generic or descriptive, you can register it.
🧾 Why Trademarking Tiles and Marble Brands Is Essential
India is a global hub for tile and natural stone exports. In such a competitive landscape, brand protection is no longer a luxury—it’s a necessity.
🛡️ Here’s Why Trademarking Matters:
1. Brand Recognition and Value
Your brand becomes a valuable asset that customers recognize and trust. Trademark protection helps retain that recognition without fear of imitation.
2. Legal Ownership
Registering a trademark gives you exclusive rights over your brand. No other business can use a similar name or logo in the same class.
3. Prevention of Brand Copying
Many local players copy established tile or marble brand names to piggyback on their goodwill. A registered trademark gives you the legal power to stop such infringements.
4. Stronger Market Position
Trademarking your tile or marble brand gives you a competitive edge and improves customer loyalty and credibility.
5. Licensing and Franchising Opportunities
With a registered trademark, you can license your brand to dealers or franchise partners across India and internationally.
📝 Examples of Trademarks Under Class 19
Some of the most popular registered trademarks in the tile and marble industry under Class 19 include:
- Kajaria Ceramics
- Somany Tiles
- Simpolo
- Johnson Marble & Quartz
- Nitco Tiles
- R K Marbles
- Asian Granito
These brands have protected their identities using Class 19 registration, which helps them build market dominance and expand confidently.
🧭 How to Register a Trademark for Your Tile or Marble Brand (Class 19)
Here’s a step-by-step guide to registering your brand under Class 19:
✅ Step 1: Conduct a Trademark Search
Use the IP India Public Search Tool to ensure your brand name or logo is not already registered or applied for in Class 19.
Search keywords related to:
- Tiles
- Marble
- Flooring materials
- Wall panels
- Granite, ceramic, vitrified, etc.
✅ Step 2: Prepare Your Application
Choose the type of mark:
- Wordmark (brand name)
- Logo
- Device mark (symbol or image)
Include:
- Applicant’s name and address
- Brand details
- Description of goods (e.g., “ceramic tiles, marble slabs, etc.”)
- Class: 19
✅ Step 3: Submit the Application
You can apply online through the IP India Portal. You’ll need to pay the appropriate fee:
| Applicant Type | Fee per Class (TM-A Form) |
| Individual / MSME / Startup | ₹4,500 (online) |
| Company / Partnership | ₹9,000 (online) |
✅ Step 4: Track and Respond
After submission:
- The application is examined
- Objections (if any) are raised
- You may be called for a hearing or required to submit clarifications
Once cleared, your mark is published in the Trademark Journal. If no opposition is filed within 4 months, it proceeds to registration.
🧾 Documents Required
- Applicant’s Identity Proof
- Brand Logo (if applicable)
- Proof of Business or MSME Certificate (if claiming fee concession)
- Signed TM-A Form
- Power of Attorney (if filing via an agent)
🧠 Tips to Make Your Tile/Marble Brand Trademark-Ready
- Choose a Unique Name
Avoid common words like “Tiles India” or “Marble House.” Try to create something catchy and unique. - Avoid Descriptive Words
Names like “Ceramic Floor” or “Marble White” may not qualify, as they are too descriptive of the product itself. - Design a Strong Logo
Visual marks stand out and are easier to remember. A good logo increases your brand’s appeal and protection. - Mention Specific Products
In the trademark application, mention all applicable terms:- “Tiles for flooring and walls”
- “Marble slabs and granite blocks”
- “Non-metallic decorative panels”
- File Early
Don’t wait until your business grows. Trademark protection should be proactive, not reactive.
❌ Common Mistakes to Avoid
- Filing in the wrong class (e.g., Class 6 for metallic materials)
- Using a generic brand name
- Not conducting a proper trademark search
- Failing to mention specific goods in the application
- Ignoring legal objections or deadlines
📌 Trademark Protection Duration
Once registered, your trademark is valid for 10 years from the date of application and is renewable indefinitely for additional 10-year periods by paying a renewal fee.
📍 Real-Life Case Study
🧱 Case: “Tiletech” vs. “Tyletek”
Tiletech, a Gujarat-based ceramic tile brand, registered under Class 19 in 2012. In 2018, a new company named “Tyletek” began selling similar tiles with a matching font and color scheme.
Tiletech filed an infringement case and successfully got an injunction because of their registered Class 19 trademark. This real-life case shows how registration protects even subtle elements of your brand.
👨💼 Why Choose VMK Professionals?
At VMK Professionals, we specialize in helping tile, marble, and construction brands secure their trademarks under the correct class. We offer:
- Expert trademark classification
- Online application filing
- Objection & hearing support
- Fast & affordable service
- End-to-end assistance
📞 Ready to Register Your Tile or Marble Brand?
Don’t let copycats steal your brand identity. Get your trademark registered under Class 19 today with the help of VMK Professionals.
