Step-by-Step Process to Register a Carpet or Rug Brand Under Trademark Class 27
When it comes to building a successful home décor or flooring business, your brand name plays a key role in distinguishing your products from others in the market. If you manufacture or sell carpets, rugs, mats, or wall coverings, you must protect your brand under Trademark Class 27 — the category specifically designed for floor coverings and similar products.
In this detailed guide, we’ll walk you through everything you need to know about how to trademark your carpet or rug brand in Class 27, including what this class covers, why it matters, and the exact step-by-step filing process.
What Is Trademark Class 27?
Trademark Class 27 under the NICE Classification system covers products related to floor and wall coverings. This includes carpets, rugs, mats, linoleum, vinyl flooring, artificial turf, wallpaper, and non-textile wall hangings.
If your business deals in any kind of decorative or protective surface materials for floors or walls, your brand belongs in Class 27.
Examples of Products in Class 27
- Carpets and rugs
- Door mats and floor mats
- Artificial turf for indoor or outdoor use
- Wall coverings (including wallpaper)
- Vinyl floor coverings
- Non-textile wall hangings
- Bath mats and yoga mats
- Carpet underlays and runners
- Linoleum flooring
Registering your brand under the right class ensures legal protection against infringement and misuse in your product category.
Why Trademark Protection Is Important for Carpet and Rug Brands
In the home décor and furnishing market, branding is everything. A strong, protected brand helps consumers recognize your products and builds long-term trust. Here are a few reasons why trademark registration is vital for carpet and rug businesses:
1. Protects Your Brand Identity
Your brand name, logo, or tagline is what sets you apart from competitors. Trademark registration legally secures these elements and prevents others from copying or misusing them.
2. Builds Consumer Trust
Customers tend to trust brands with a registered trademark because it shows authenticity and credibility. A registered brand stands for quality and reliability in the consumer’s eyes.
3. Prevents Counterfeiting and Infringement
The flooring and home décor markets often face issues of imitation and fake products. Registering your trademark gives you the right to take legal action against counterfeiters.
4. Increases Brand Value
A registered trademark adds value to your business. If you ever plan to expand, franchise, or sell your brand, a registered trademark can become a major asset.
5. Provides Nationwide Protection
Once registered, your trademark is legally protected across India, giving you exclusive rights to use it for your carpet and rug products.
Step-by-Step Guide to Trademarking Your Carpet or Rug Brand in Class 27
Now let’s go through the process of registering your trademark in Class 27, step by step.
Step 1: Conduct a Trademark Search
Before applying, it’s important to perform a trademark search to check whether your brand name or logo is already registered by someone else.
You can use the IP India Public Search tool (https://ipindia.gov.in) to search existing trademarks in Class 27.
Look for identical or similar marks that could cause confusion.
A professional trademark expert or firm like VMK Professionals can help you perform an in-depth trademark search to ensure your brand name is unique and available for registration.
Step 2: Choose the Correct Class
Since your business deals with carpets, rugs, mats, or wall coverings, you must select Trademark Class 27.
However, if you also sell related home décor products like furniture, textiles, or accessories, you may need to apply in additional classes such as:
- Class 20: Furniture and mirrors
- Class 24: Textiles and fabrics
- Class 35: Retail or marketing services
Choosing the correct class (or combination of classes) is essential to avoid future disputes.
Step 3: Prepare Your Trademark Application
Once you’ve confirmed the class and availability, prepare your application. You’ll need to provide:
- Applicant’s name and address
- Brand name or logo (the mark)
- Description of goods (e.g., carpets, rugs, mats)
- Trademark class (Class 27)
- Date of first use (if applicable)
If you are an individual or startup, you can claim certain fee concessions. Businesses and companies have to pay the standard government filing fees.
Step 4: File the Trademark Application
You can file the application online through the official IP India e-filing portal or offline at the Trademark Registry Office.
Once filed, you’ll receive an acknowledgment number, which allows you to use the ™ symbol next to your brand name immediately.
Step 5: Trademark Examination
After filing, the trademark office examines your application to ensure it meets all legal requirements and does not conflict with existing trademarks.
If any issues arise, the examiner issues an Examination Report — you’ll need to respond within a specific timeframe to clarify or defend your mark.
Step 6: Publication in Trademark Journal
If your trademark passes examination, it is published in the Trademark Journal for public viewing.
This stage allows third parties to oppose your trademark if they believe it’s too similar to their own. If no objection is raised within 4 months, your trademark moves forward.
Step 7: Trademark Registration Certificate
After successful publication and no opposition, your trademark is officially registered. You’ll receive a Trademark Registration Certificate and can start using the ® symbol with your brand.
Step 8: Trademark Renewal
Trademarks are valid for 10 years from the date of registration. You can renew your trademark indefinitely every 10 years by filing a renewal application before the expiry date.
Documents Required for Trademark Registration
Here’s a quick list of documents you’ll need when applying for your carpet or rug brand’s trademark:
- Trademark/logo image or name
- Applicant’s name and address proof
- Nature of business (individual, partnership, or company)
- List of goods/services under Class 27
- Power of Attorney (Form 48) – if filed through an agent
- Signed authorization letter
- Date of first use (if applicable)
Common Mistakes to Avoid
When registering your trademark in Class 27, avoid these common pitfalls:
- Choosing a descriptive or generic name – Names like “Soft Rugs” or “Luxury Carpets” are hard to trademark because they describe the product directly.
- Ignoring trademark search – Filing without checking existing trademarks can lead to rejection or legal disputes.
- Selecting the wrong class – Always ensure your goods are listed under Class 27.
- Delaying response to examination report – Failure to respond on time can result in abandonment.
- Forgetting renewal – Keep track of renewal deadlines to maintain brand protection.
Real-World Examples of Trademark Class 27 Brands
Many popular flooring and home décor brands are registered under Class 27. Here are a few examples:
- Welspun Flooring – Registered for carpets and rugs
- D’Decor – Registered for wall coverings and wallpaper
- Trident Rugs – Registered for bath mats and floor coverings
- Orientbell Tiles – Some of their products also overlap under Class 27
These examples show how diverse Class 27 can be — covering everything from rugs and mats to artificial turf and wallpaper.
Why Choose VMK Professionals for Trademark Registration
Registering your trademark might seem simple, but the process requires precision and legal understanding. VMK Professionals specializes in trademark registration, renewal, and brand protection across India.
Here’s why you should choose us:
- Expert guidance through every step
- Error-free filing and document preparation
- Assistance in objection or opposition cases
- Affordable pricing and quick service
We ensure your carpet or rug brand gets complete protection under Trademark Class 27 — safeguarding your identity and helping you grow confidently in the market.
Final Thoughts
If you’re in the carpet, rug, or floor covering business, protecting your brand name under Trademark Class 27 is not optional — it’s essential.
A registered trademark not only shields your business from copycats but also helps you build a trusted brand image that customers recognize and respect.
So, take the first step today — conduct a trademark search, file under Class 27, and secure your brand’s identity before someone else does.
Ready to Protect Your Brand?
Let VMK Professionals handle your trademark registration process from start to finish.
We offer professional assistance for:
- Trademark filing and renewal
- Objection and opposition handling
- Trademark search and class selection
📞 Contact VMK Professionals today to get started and make your carpet or rug brand a legally protected success.