Introduction
In today’s interior design and home furnishing market, a brand’s image is everything. Customers often choose products not just for quality but for the feeling and trust a brand evokes. From luxurious carpets to elegant rugs, the right home décor elements define spaces — and so does the name behind them.
However, as the home décor industry continues to expand, so does the risk of imitation, counterfeit products, and brand misuse. To safeguard your creative identity and business reputation, Trademark Class 27 plays a crucial role.
This class covers floor coverings such as carpets, rugs, mats, linoleum, and non-textile wall hangings — essential product categories in the home décor space.
In this detailed guide, we’ll explore why every home décor brand should register in Class 27, what it includes, and how it ensures long-term protection for your designs and reputation.
What Is Trademark Class 27?
The trademark classification system — officially called the Nice Classification — organizes goods and services into 45 classes.
Among these, Class 27 is dedicated to floor coverings and related decorative materials.
It primarily includes:
- Carpets
- Rugs
- Mats and matting
- Linoleum
- Vinyl floor coverings
- Artificial turf
- Non-textile wall hangings
- Wall-to-wall carpets
In simple terms, if your brand manufactures, sells, or markets products that cover or decorate floors and walls, you belong in Trademark Class 27.
Why Trademark Registration Is Vital for Home Décor Brands
The home décor market is booming — from boutique rug designers to large-scale flooring manufacturers. But with growth comes competition and risk. A trademark legally protects your brand’s name, logo, slogan, and identity so that no one else can copy or misuse them.
Here are the major reasons why home décor brands must file under Class 27:
1. Protection Against Brand Copying
Your brand’s reputation is built through time, creativity, and effort. Once your rugs, mats, or carpets gain popularity, competitors may attempt to imitate your brand name or design.
Trademark registration under Class 27 gives you exclusive ownership rights, allowing you to take legal action against anyone infringing on your brand.
For example, if your brand “DecorWeave Carpets” becomes famous, no other company can use a similar name like “DecoWeave” for selling similar products under Class 27.
2. Builds Customer Trust and Loyalty
Home décor is a high-involvement purchase. Buyers prefer trusted, well-known brands because décor items reflect personal taste and lifestyle.
Having a registered trademark adds credibility and communicates authenticity — helping customers trust your brand over unregistered or unknown sellers.
When buyers see the ® symbol beside your brand name, they recognize it as genuine and legally protected.
3. Prevents Market Confusion
In the décor industry, many brands may use similar-sounding names or similar packaging. Without a registered trademark, your customers may get confused and buy from competitors using lookalike branding.
A registered trademark clearly distinguishes your products in the marketplace and ensures that your reputation stays exclusively yours.
4. Strengthens Brand Value Over Time
A registered trademark is an intangible business asset.
As your home décor brand grows, your trademark gains monetary value — it can be licensed, franchised, or even sold in the future.
For instance, luxury décor brands like D’Decor, Obeetee, and Jaipur Rugs have built strong brand equity because their trademarks are legally recognized and consistently protected.
5. Expands Opportunities for E-Commerce and Exports
Today, many home décor businesses operate online or export globally.
Platforms like Amazon, Flipkart, Etsy, and Wayfair often require proof of trademark registration before allowing brands to list under premium or verified sections.
Additionally, a registered trademark in India allows you to apply for international protection through the Madrid Protocol, securing your brand across multiple countries.
Products Covered Under Trademark Class 27
To determine if your brand falls under Class 27, check if your products include any of the following:
- Carpets and rugs
- Decorative rugs and Persian rugs
- Wall-to-wall carpets
- Vinyl, linoleum, or PVC flooring
- Artificial turf for sports fields
- Mats and door mats
- Bath mats and yoga mats
- Vehicle floor mats
- Non-textile wall hangings and wallpaper coverings
- Floor coverings made of cork, bamboo, or rubber
If your home décor line includes any of these, you must file your trademark under Class 27 to get proper legal protection.
Class 27 vs. Related Trademark Classes
Sometimes, home décor brands offer products that fall under more than one class.
Here’s how Class 27 compares with related ones:
| Trademark Class | Covers |
|---|---|
| Class 20 | Furniture, mirrors, and home furnishings |
| Class 24 | Fabrics, textiles, bed sheets, and curtains |
| Class 35 | Retail and online marketing of home décor products |
| Class 27 | Carpets, rugs, mats, linoleum, and other floor coverings |
👉 Example:
If you sell rugs and wall hangings, register under Class 27.
But if you also sell curtains and bed sheets, include Class 24.
If you sell online or operate a décor store, add Class 35.
Registering under all relevant classes ensures complete coverage for your business.
Step-by-Step Guide to Registering a Trademark in Class 27
Trademark registration under Class 27 involves a systematic process. Here’s a simple step-by-step breakdown:
Step 1: Conduct a Trademark Search
Before filing, perform a detailed trademark search on the IP India Trademark Database.
This helps ensure that your desired name or logo isn’t already registered by someone else under Class 27.
Skipping this step could lead to objections or rejection later.
Step 2: Select the Right Trademark Type
You can file for different types of trademarks:
- Word Mark (your brand name, e.g., “HomeLux Carpets”)
- Logo Mark (your design or emblem)
- Combination Mark (both text and image)
- Tagline Mark (“Elegance Starts from the Floor”)
Choosing the right one depends on how you plan to promote your brand.
Step 3: Prepare and File the Application
You can file your trademark application online or offline.
Details required include:
- Applicant name and address
- Brand name/logo
- Class number (27)
- Description of goods
- Date of first use (if applicable)
- Power of Attorney (if filed through an agent)
After submission, you’ll receive an acknowledgment number to track your status.
Step 4: Examination by the Trademark Office
The Trademark Office reviews your application to check compliance and conflicts.
If any issues arise, they’ll issue an Examination Report, which you must respond to within 30 days.
Step 5: Publication in the Trademark Journal
Once approved, your trademark is published in the journal for public notice.
If no one objects within 4 months, the mark proceeds toward registration.
Step 6: Trademark Registration Certificate
After successful review, your mark is registered, and you receive an official Trademark Registration Certificate.
You can now proudly use the ® symbol beside your brand name.
Common Mistakes Home Décor Brands Make
Many brands face delays or rejections due to common errors. Avoid these pitfalls:
- Using generic names like “Luxury Rugs” or “Floor Decor” — these lack distinctiveness.
- Selecting the wrong class — ensure you correctly choose Class 27 for floor décor products.
- Skipping the search process, leading to conflicts.
- Ignoring objections or oppositions — always reply promptly.
- Failing to renew your trademark every 10 years.
How Trademark Class 27 Helps Home Décor Startups
For startups, branding is everything. Registering your trademark early offers several advantages:
- Legal ownership of your brand name.
- Exclusive rights to use your mark across India.
- Increased investor trust during funding or partnerships.
- Protection on e-commerce platforms like Amazon and Flipkart.
- Long-term brand stability even as your product line grows.
For example, a new brand selling “eco-friendly jute rugs” should immediately file under Class 27 to prevent established competitors from using a similar name.
Case Studies: How Leading Brands Use Class 27 Protection
1. Jaipur Rugs
Jaipur Rugs, a global leader in handcrafted carpets, protects its brand name and logo under Class 27. This ensures its unique patterns and brand image remain exclusive across global markets.
2. D’Decor
D’Decor has multiple trademarks registered under different classes, including Class 27 for rugs and carpets. This provides complete brand coverage across product categories.
3. IKEA
IKEA registers its global product categories — including mats and rugs — under Class 27. This helps maintain a consistent brand identity and prevents counterfeits worldwide.
Renewal and Maintenance
Once your trademark is registered, it remains valid for 10 years. To maintain ownership:
- Renew before expiry (can be done online).
- Monitor for potential infringements.
- Use your mark actively in packaging, ads, and promotions.
- Update ownership details if your company name or address changes.
Renewing on time ensures uninterrupted protection for your brand.
How VMK Professionals Can Help
At VMK Professionals, we specialize in helping businesses — especially in décor and design — secure their intellectual property through Trademark Registration, Copyright, and Design Protection.
Our team assists you in:
- Conducting professional trademark searches
- Selecting the right classes (27, 24, 35, etc.)
- Filing error-free applications
- Handling objections and oppositions
- Ensuring timely renewals
We make the entire process smooth, affordable, and legally compliant.
Conclusion
Home décor is not just about products — it’s about emotions, creativity, and brand identity. By registering your brand under Trademark Class 27, you’re not only protecting your business but also preserving your artistic vision and customer trust.
Whether you sell rugs, carpets, mats, or wall hangings, a trademark ensures your designs remain uniquely yours — safe from imitation and misuse.
Don’t wait until someone copies your brand — act today and secure your identity under Class 27.
About VMK Professionals
VMK Professionals is a leading firm in India offering expert services in Trademark Registration, Copyright, Design, GST, and Company Incorporation.
We serve clients Pan India, helping brands establish strong legal foundations and protect their intellectual property.
📞 Contact VMK Professionals today to register your home décor brand under Class 27 and build a future where your creativity is your strongest asset.
VMK Professionals – Your Brand, Our Legal Shield.