Introduction
In today’s interior design and home décor market, decorative rugs and wall-to-wall carpets are more than just floor coverings — they’re statements of luxury, style, and comfort. Whether handcrafted or machine-made, every design reflects a brand’s identity and creative vision. However, with rising competition and the increasing presence of counterfeit products, protecting your brand’s originality has become crucial.
That’s where Trademark Class 27 comes in. This classification is specifically designed to protect brands dealing in carpets, rugs, mats, linoleum, and other floor coverings.
In this blog, we’ll walk you through everything you need to know about trademarking decorative rugs and wall-to-wall carpets under Class 27 — from its importance and scope to the step-by-step registration process.
Understanding Trademark Class 27
The Nice Classification System divides goods and services into 45 different trademark classes. Class 27 is the category that covers:
- Carpets
- Rugs
- Mats and matting
- Linoleum and other materials for covering existing floors
- Non-textile wall hangings
If your business manufactures or sells decorative rugs or wall-to-wall carpets, this is the correct class to register your trademark.
By securing your brand under Class 27, you ensure exclusive rights to your name, logo, and design identity in the flooring and carpeting industry.
Why Trademark Class 27 Is Essential for Carpet and Rug Brands
Trademarking your decorative rug or carpet brand isn’t just a legal formality — it’s a long-term investment in your brand’s credibility, trust, and growth. Here’s why it matters:
1. Safeguards Your Creative Designs
Decorative rugs often feature unique patterns, color combinations, and textures that distinguish one brand from another. Registering your trademark ensures that competitors cannot use a similar name or logo to sell imitated products.
2. Prevents Brand Infringement
Counterfeiting and imitation are common in the carpet industry. A registered trademark helps you take legal action against anyone misusing your brand name or copying your mark.
3. Strengthens Customer Trust
Consumers associate trademarks with authenticity. A registered mark under Class 27 assures customers that your products are genuine, premium, and backed by legal recognition.
4. Builds Long-Term Brand Value
As your brand grows, your trademark becomes a valuable business asset. You can license or franchise it to others or even sell it as part of your brand’s goodwill.
5. Enables Expansion and Protection Abroad
Once you have a registered trademark in India, you can apply for international protection through the Madrid Protocol, ensuring that your decorative rug or carpet brand remains safe globally.
Products Covered Under Trademark Class 27
Trademark Class 27 includes a wide range of floor coverings and related products.
Here’s a detailed list relevant to rug and carpet manufacturers:
- Decorative rugs
- Wall-to-wall carpets
- Handwoven carpets
- Machine-made carpets
- Persian-style rugs
- Bath mats
- Door mats
- Non-slip mats
- Vinyl and linoleum flooring
- Artificial turf
- Floor mats for vehicles
- Yoga mats and exercise mats
- Non-textile wall hangings
If your product falls into any of these categories, you must file under Class 27 for proper legal coverage.
Decorative Rugs and Wall-to-Wall Carpets: A Growing Industry
India is one of the largest exporters of handmade carpets and rugs globally, with states like Uttar Pradesh, Rajasthan, and Jammu & Kashmir leading the sector. The rise of eco-conscious buyers and luxury home décor trends has pushed many brands to launch unique, sustainable designs.
With growing online sales and global exposure, brand identity has become a deciding factor for customer trust. Unfortunately, this also means more chances of plagiarism, fake branding, and misuse of established names — making trademark protection under Class 27 a necessity.
Class 27 vs. Related Trademark Classes
If your brand offers multiple home décor or flooring products, you might need to register in more than one class.
Here’s how Class 27 relates to others:
| Trademark Class | Covers |
|---|---|
| Class 27 | Carpets, rugs, mats, linoleum, floor coverings |
| Class 19 | Building materials like tiles, marble, wood panels |
| Class 20 | Furniture and home furnishings |
| Class 24 | Textile materials and fabrics |
| Class 35 | Retail, wholesale, and e-commerce services related to carpets and décor |
For example, if your company both manufactures carpets and sells them online, you should register under both Class 27 (for products) and Class 35 (for services).
Step-by-Step Process to Trademark Your Carpet or Rug Brand
Trademark registration may sound complicated, but with the right approach, it’s simple and straightforward.
Here’s a detailed step-by-step guide:
Step 1: Conduct a Trademark Search
Start by checking if your proposed name, logo, or tagline is already registered by someone else under Class 27.
You can do this using the official IP India Trademark Search tool.
A professional search ensures your mark is unique and helps avoid objections or rejection later.
Step 2: Choose the Right Trademark Type
You can protect different elements of your brand:
- Word Mark: Your brand name (e.g., “Royal Weaves”)
- Logo Mark: The symbol or design representing your brand
- Combination Mark: A mix of text and logo
- Tagline Mark: A slogan such as “Elegance Beneath Your Feet”
Choosing the right type ensures complete coverage of your brand identity.
Step 3: Prepare the Application
Your application should include:
- Applicant’s name and address
- Brand name or logo
- Description of goods (under Class 27)
- Date of first use (if applicable)
- Power of attorney (if filed by an agent)
Step 4: File the Application
You can file either online via the IP India e-filing portal or offline at the trademark registry office.
Once filed, you’ll receive an acknowledgment number to track your application.
Step 5: Examination by the Trademark Office
The examiner reviews your application for any conflicts or errors.
If there’s an issue, you might receive an examination report to which you’ll need to reply.
Step 6: Publication in the Trademark Journal
If your trademark is accepted, it’s published in the Trademark Journal for public viewing.
If no one objects within four months, your application moves toward registration.
Step 7: Registration and Certificate
After the publication period, your trademark is officially registered, and you’ll receive a Trademark Registration Certificate.
You can now proudly use the ® symbol with your brand name.
Common Mistakes to Avoid When Registering a Carpet or Rug Brand
Even minor mistakes can delay or reject your application. Watch out for the following:
- Using a generic name like “Best Rugs” or “Indian Carpets” that lacks uniqueness.
- Incorrect class selection — ensure your goods are correctly classified under Class 27.
- Skipping the trademark search, leading to duplication.
- Not responding to objections in time.
- Failing to renew — remember, trademarks must be renewed every 10 years.
Real-Life Examples: How Top Brands Protect Their Identity
1. Jaipur Rugs
One of India’s most renowned rug exporters, Jaipur Rugs, has multiple trademarks registered under Class 27, protecting its name and logo across domestic and international markets.
2. Obeetee Carpets
Obeetee, a century-old luxury carpet brand, holds trademark rights in multiple countries. This protection ensures its exclusive global identity in the high-end carpet segment.
3. IKEA
IKEA uses Class 27 registration for its global product range, including rugs, mats, and wall-to-wall carpets. This allows it to prevent fake sellers and ensure brand consistency worldwide.
4. D’Decor
Known for home décor excellence, D’Decor has trademarks registered for its floor coverings and rugs to maintain exclusivity across retail chains.
Maintaining Your Trademark Rights
Once your trademark is approved, protecting it is an ongoing responsibility.
Follow these practices to maintain ownership:
- Use the mark actively in your packaging, website, and advertisements.
- Monitor competitors regularly for similar or copied marks.
- Renew every 10 years before the expiry date.
- Take legal action if someone infringes your mark.
- Update ownership details promptly if there are changes in address or company name.
How VMK Professionals Can Help
At VMK Professionals, we understand how important your brand identity is in today’s competitive home décor and flooring market. Our legal experts specialize in Trademark Registration, Copyright, and Design Protection across all industries — including Class 27.
We assist in:
- Conducting detailed trademark searches
- Selecting the correct class for filing
- Preparing and filing your application
- Handling objections and oppositions
- Ensuring smooth registration with IP India
With our expert guidance, you can focus on growing your brand while we handle the legal complexities.
Conclusion
Trademarking your decorative rugs and wall-to-wall carpets under Class 27 is not just about legal protection — it’s about securing your creative identity and earning customer trust. In an industry driven by design, quality, and heritage, safeguarding your brand ensures that your craftsmanship remains uniquely yours.
So, whether you’re a small rug startup or an established carpet manufacturer, take the step today to register your brand and build a legacy that’s protected for generations.
About VMK Professionals
VMK Professionals is India’s trusted platform for Trademark Registration, Copyright, Design, and Business Consultancy Services.
We operate pan-India, offering expert assistance to individuals and businesses looking to secure their intellectual property.
📞 Get in touch today to protect your carpet or rug brand under Class 27 with confidence.
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